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Based in Ventura, California, Kinko's is the leader in the quick print industry and has more than 25,000 co-workers and 900 retail locations worldwide. Kinko's has realized great success as a quick-print shop for many years. Its new strategy was to attract and foster a new kind of client -- corporate -- and to build long-term relationships and partnerships. In order to achieve these goals, Kinko's wanted to train its newer sales force in strategic account attraction, penetration, revenue generation, and presentation skills. Melina and her team designed, developed, and facilitated a customized sales simulation as part of an 8-day curriculum for Kinko’s Account Managers. The simulation was the crux of the program and incorporated content and theories presented throughout the week covering tactical and strategic sales techniques. We developed two separate cases for the simulation and they ran simultaneously for two different teams. The two cases were flexibly and creatively designed, allowing the Sales Managers to make choices based on specific information they gathered, leading them to any one of a number of outcomes--and ultimately then dealing with the results their choices. The program was delivered nationwide to Corporate Account Managers, Industry Account Managers, and Sales Managers. |
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