Arrow Electronics, Inc. is the world leader in electronic distribution and computer products. Arrow is the largest electronics distributor in Europe, yet each of their companies is as unique as the market it serves. Arrow Europe consists of 21 distribution companies that operate in 18 different countries and serve every electronics market in the region. Arrow Europe needed to bring its remarkable blend of different cultures, languages, customs, and business practices together to create a unified approach to its goals of sales growth, increased market share, and improved inventory quality. In addition, Arrow Europe wanted each company to see beyond its own market -- a pan-European vision that would marry strengths, share best practices, and build an integrated team. Melina led her team through the design and development of an 8-day curriculum which included market trend analysis, inventory management, financial analysis, marketing theories and best practices, and negotiating skills. The program relied heavily on complex case studies, games, high-energy activities, and team work. The Marketing Academy started as a European initiative in 1997, and in 1999 it became a global program - delivered to all Arrow marketing personnel worldwide. Melina has conducted the Marketing Academy both in the U.S and Europe to audiences representing countries in Europe, Asia Pac, and North America such as: Australia, China, Denmark, England, Finland, France, Germany, Italy, Ireland, Spain, Sweden, Taiwan, and the United States. Approximately 450 marketing professionals have graduated from the Marketing Academy.